> ## Documentation Index
> Fetch the complete documentation index at: https://cal.id/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Track Bookings with Meta Pixel

> Add your Meta Pixel ID to Cal ID to track booking conversions, optimize Facebook ad campaigns, and build custom audiences from scheduling data.

Connecting **Meta Pixel** (formerly Facebook Pixel) with Cal ID tracks conversions, optimizes your Facebook ad campaigns, and builds custom audiences from your scheduling data. No custom code is needed — you paste an ID and Cal ID fires the events for you.

## Step 1: Find your Meta Pixel ID

<Steps>
  <Step title="Open Meta Business Suite">
    Log in to **Meta Business Suite** or Business Manager.
  </Step>

  <Step title="Go to Events Manager">
    Open **All Tools → Events Manager**.
  </Step>

  <Step title="Select your web asset">
    Under **Data Sources**, select your web asset. Meta now treats the Pixel as a component of a **Dataset**.
  </Step>

  <Step title="Open Settings">
    Open the asset's **Settings** tab.
  </Step>

  <Step title="Copy the ID">
    Copy the **Dataset ID** (Pixel ID) — a long number.
  </Step>
</Steps>

## Step 2: Install Meta Pixel in Cal ID

<Steps>
  <Step title="Find the app">
    Log in to Cal ID and open the **Apps** section. Search for **Meta Pixel** and click **Install**.

    <Frame caption="Adding the Pixel to Cal ID">
      <img src="https://mintcdn.com/cal-id-docs/-AYFbLx4EwWjAOla/images/apps/meta-pixel-1.png?fit=max&auto=format&n=-AYFbLx4EwWjAOla&q=85&s=539a38e89cd483170bcd19bbc4c9af9c" alt="App Store search results for Meta Pixel, showing the Meta Pixel card and its Install button" width="1600" height="807" data-path="images/apps/meta-pixel-1.png" />
    </Frame>
  </Step>

  <Step title="Choose an account">
    Choose a **Personal** or **Team** account.

    <Frame caption="Deciding whose bookings are tracked">
      <img src="https://mintcdn.com/cal-id-docs/-AYFbLx4EwWjAOla/images/apps/meta-pixel-2.png?fit=max&auto=format&n=-AYFbLx4EwWjAOla&q=85&s=ff49be1eefe79055314219e3c27a57cb" alt="Meta Pixel install dialog with the Personal and Team account options listed" width="1600" height="807" data-path="images/apps/meta-pixel-2.png" />
    </Frame>
  </Step>

  <Step title="Select event types">
    Select the event types to track, or skip and configure them later.

    <Frame caption="Limiting tracking to certain events">
      <img src="https://mintcdn.com/cal-id-docs/-AYFbLx4EwWjAOla/images/apps/meta-pixel-3.png?fit=max&auto=format&n=-AYFbLx4EwWjAOla&q=85&s=8c989e827edd005213fbd6f9c6de873e" alt="Meta Pixel install screen listing your event types with selection controls and an option to configure them later" width="1600" height="881" data-path="images/apps/meta-pixel-3.png" />
    </Frame>
  </Step>

  <Step title="Paste your Pixel ID">
    Paste your **Pixel ID** now or come back to it later.

    <Frame caption="Linking Cal ID to your dataset">
      <img src="https://mintcdn.com/cal-id-docs/-AYFbLx4EwWjAOla/images/apps/meta-pixel-4.png?fit=max&auto=format&n=-AYFbLx4EwWjAOla&q=85&s=ed9025f45029a625cc8b5bce5b765e02" alt="Meta Pixel setup form in Cal ID with the Pixel ID field filled in and a submit button below" width="1600" height="881" data-path="images/apps/meta-pixel-4.png" />
    </Frame>
  </Step>

  <Step title="Submit">
    Submit the form. Cal ID redirects you back to your account.
  </Step>
</Steps>

## Manage the Pixel per event type

You can set a different Pixel ID for individual event types, or enable tracking on an event you skipped during install.

<Steps>
  <Step title="Open the event type">
    Open **Event Types** and click **Edit** on the event.
  </Step>

  <Step title="Enable Meta Pixel">
    Open the **Apps** tab and enable **Meta Pixel**.
  </Step>

  <Step title="Add the ID and save">
    Paste your **Pixel ID** and save.
  </Step>
</Steps>

## Understanding your data

Successful bookings fire a built-in event called `booking_success_v2`, ready to map for ad conversions out of the box.

<Note>
  Small differences between Cal ID bookings and Meta Events Manager are normal. They're caused by cookie restrictions, ad blockers, multi-device behavior, or your Meta attribution window.
</Note>

## Setup checklist

| Step                                                      | Where                                      |
| --------------------------------------------------------- | ------------------------------------------ |
| Copy your Dataset/Pixel ID                                | Meta Events Manager                        |
| Install the Meta Pixel app                                | Cal ID **Apps**                            |
| Paste the ID                                              | App setup, or an event type's **Apps** tab |
| Run a test booking and confirm `booking_success_v2` fires | Meta Events Manager                        |

## More conversion tracking

<CardGroup cols={2}>
  <Card title="Add Google Analytics" icon="chart-line" href="/docs/apps/google-analytics">
    Track visitor behavior and conversions with GA4 and Tag Manager.
  </Card>

  <Card title="Enable apps on an event" icon="toggle-on" href="/docs/event-types/enable-apps">
    Turn integrations on or off for individual event types.
  </Card>

  <Card title="Manage installed apps" icon="gear" href="/docs/apps/manage-installed">
    Review, reconfigure, or disconnect connected apps.
  </Card>

  <Card title="Browse the App Store" icon="grid-2" href="/docs/apps/app-store">
    Discover more integrations for your booking page.
  </Card>
</CardGroup>


## Related topics

- [Set Up Google Analytics and Tag Manager](/docs/apps/google-analytics.md)
- [Cal ID App Store](/docs/apps/app-store.md)
- [Install New App on Cal ID](/docs/apps/install-app.md)
- [Enable Apps per Event Type](/docs/event-types/enable-apps.md)
- [Managing Installed Apps](/docs/apps/manage-installed.md)