Makeup artist booking app
that keeps your chair booked.
Cal ID is a free makeup artist booking app. Clients book their trial and wedding-day look, or several appointments, in one go from your booking link, so you spend your time on faces instead of DMs.
Free forever for individuals · No credit card required
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Stop booking brides through your DMs
Most makeup artists still juggle Instagram messages, texts and payment apps for every trial and wedding. Makeup artist software puts it all on one booking page.
Without Cal ID
- Trial and big day booked separately Brides book and pay twice, and the date they wanted can go to someone else in between.
- Every booking starts in the DMs Dates, prices and venues get agreed over a long thread of messages.
- Fees chased after the wedding Clients pay late, pay part, or forget to pay at all.
- Trials that nobody shows up to No one reminds the client, so a 90 minute slot sits empty.
With Cal ID
- Trial and big day in one go Clients pick several appointments, fill in their details once and pay once.
- One link in your bio Clients see open dates and book a trial or event look in a few taps.
- Paid when they book Take payment through Stripe, Razorpay or PayPal with 0% booking commission.
- Reminders go out on their own Automatic email reminders before every appointment, with SMS and WhatsApp when you need them.
How clients book a makeup appointment in 3 steps
Clients go from your booking link to a confirmed, paid appointment in about a minute, without a single message back and forth.
Choose a trial time
Thu 810:00am12:00pm2:30pm5:00pmFri 910:00am12:00pm2:30pm5:00pmMon 1210:00am12:00pm2:30pm5:00pmStep 01Clients pick a time
They open your booking link from Instagram or your website, choose a service and tap an open time. Times you are busy never show up.
Bridal Makeup Trial · 90 min
Fri 910:00amYour namePriya ShahEmail addresspriya@example.comPay to book · $120.00Step 02They add details and pay
Name, email and anything you ask, like skin type, allergies or the wedding date. On paid services they pay through Stripe, Razorpay or PayPal before the booking is confirmed.
Confirmation page
Bridal Makeup Trial · Fri, 9 OctBookedReminder emailScheduledStep 03The appointment is booked
The client gets a confirmation and a calendar invite, a reminder goes out before the appointment, and the booking lands on your calendar.
A makeup artist booking app for every kind of artist
From a freelancer with a bio link to a studio with several artists on the team.
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Bridal makeup artists
Take bookings for trials and wedding-day looks from one link, collect payment up front and ask for the wedding date and venue on the form.
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Freelance makeup artists
Put one booking link in your Instagram bio and let clients book around your real calendar, from any phone.
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Makeup studios and salons
Give every artist their own booking page and calendar. On the Business plan, round-robin can offer clients the next free artist.
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Event and party makeup artists
Fill prom, party and festival weekends with bookings that respect your buffers, so back-to-back jobs never overlap.
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Editorial and photoshoot artists
Share a link with photographers and brands for test shoots and call times, and keep every job synced to your calendar.
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Makeup teachers
Book one-to-one lessons in person or on Zoom, with a question about skin type and a reminder before each lesson.
Makeup artist scheduling software features
Everything scheduling software for makeup artists needs to take bookings, get paid and keep your calendar realistic.
Book several bridal party looks in one go
New Business planA client picks several time slots for the same service, fills in their details once and pays once. Turn on same-day slots and a bride can book back-to-back looks for several people on the wedding morning. Each slot becomes its own booking.
- Several slots in one booking
- One form and one checkout
- A calendar invite for each slot
- Back-to-back slots on the same day
3 slots selected
Each slot becomes its own booking.
Continue with 3 slots · $255.00Get paid when clients book
Set a price on each service and clients pay through Stripe, Razorpay or PayPal when they book. Cal ID takes 0% commission on paid bookings.
- Stripe, Razorpay and PayPal
- 0% booking commission
- A price for each service
- Payment taken at booking
Payments · This week
Reminders that get brides to their trial
Send a confirmation when a client books and a reminder before the appointment. Add SMS or WhatsApp reminders for clients who never check email.
- Email confirmations and reminders
- SMS and WhatsApp reminders
- Sent at the time you choose
- Follow-ups after the appointment
Appointment reminders
Runs for every makeup booking.
Time to travel, set up and pack down
Add buffers before and after each appointment, set a minimum notice and ask about skin type, allergies and the venue on the booking form. All of it is free.
- Buffers before and after appointments
- Minimum notice for new bookings
- Questions about skin, allergies and venue
- Google, Outlook and Apple Calendar sync
Bridal booking settings
Applies to every bridal booking.
The booking page your clients will see
Every trial, wedding look and lesson gets its own event type, so clients see exactly what they can book, how long it takes and what it costs.
Build a booking page like this in minutes
Free forever for individuals. No credit card required.
Loved by independent pros and small teams
- ★★★★★ Capterra · Nov 2025
“Setting up and using Cal ID every day to book appointments with my clients has been incredibly easy and has saved me countless hours every month.”
Nathalia Principal Designer - ★★★★★ Featured on cal.id
“Cal ID is the scheduler I wish I had years ago. Booking links, payments and reminders - without the Calendly tax.”
Aurélia Founder - ★★★★★ Capterra · Nov 2025
“I switched from Calendly because I didn't want to keep paying for features I barely used. Cal ID has been a game changer - my clients love how easy it is to book time with me, and the Google Calendar integration works perfectly. It does exactly what I need without the bloat or the price tag.”
Mehdi Founder & CEO · Marketing & Advertising
Free vs Business: which plan does your makeup business need?
Most freelance makeup artists run every booking on the free plan. Studios with several artists, or clients who book several bridal looks at once, usually choose Business.
| Feature | Free | Business |
|---|---|---|
| Price | Free forever | $5 per user / month, billed annually |
| Service types and bookings | Unlimited | Unlimited |
| Payments with Stripe, Razorpay or PayPal | Included | Included |
| Booking commission | 0% | 0% |
| Calendar sync (Google, Outlook, Apple) | Included | Included |
| Email reminders | Unlimited | Unlimited |
| SMS and WhatsApp reminder workflows | 10 each | Unlimited |
| Multi-slot booking (book several appointments at once) | − | Included |
| Round-robin across artists | − | Included |
| Remove Cal ID branding | − | Included |
Plans and limits as listed on cal.id/pricing.
Makeup artist software FAQs
Answers for makeup artists and beauty studios.
01 What is makeup artist booking software?
Makeup artist booking software lets clients see your open times, book a service and pay online without messaging you first. Cal ID is a free makeup artist booking app: you share one link, clients book trials, wedding looks or event glam, and confirmations, reminders and calendar invites go out automatically.
02 What is the best software for makeup artists?
It depends on what you need. If you mainly want clients to book and pay online, Cal ID is one of the best makeup artist software options because the free plan includes unlimited services and bookings, payments with 0% commission, calendar sync and email reminders. If you also need a point of sale, retail inventory or packages, an all-in-one salon system such as Vagaro or Square Appointments covers those.
03 Is there a free booking app for makeup artists?
Yes. Cal ID is free for individuals, with no trial period. The free plan includes unlimited event types and bookings, Google, Outlook and Apple Calendar sync, email reminders and payments through Stripe, Razorpay or PayPal. Unlike free booking sites for makeup artists that list you in a marketplace, Cal ID gives you your own booking page to share.
04 Can clients book several makeup appointments at once?
Yes, with multi-slot booking on the Business plan. A client picks several time slots for the same service, fills in their details once and pays once. Turn on same-day slots and a bride can book back-to-back appointments for her bridesmaids on the wedding morning. Each slot becomes its own booking with its own calendar invite.
05 How does Cal ID compare to Vagaro for makeup artists?
Vagaro lists its makeup artist software at $23.99 a month, down from $30, with a 30-day free trial (Vagaro makeup artist software and pricing pages, September 2026). Vagaro offers things Cal ID does not, including a free listing on the Vagaro Marketplace, point of sale with a card reader, and memberships, packages and gift certificates. Cal ID is free for individuals and takes 0% commission on paid bookings, so it suits artists who mainly need online booking, payments and reminders.
06 How does Cal ID compare to Square Appointments?
Square Appointments has a free plan at $0 per location, and its Plus plan costs $49 a month per location (Square Appointments pricing page, September 2026). Square includes a point of sale and gift cards, and cancellation policies with no-show fees are on Plus and above. Online card payments on Square's free plan cost 3.3% + 30¢. Cal ID adds 0% commission on top of your Stripe, Razorpay or PayPal fees and includes calendar sync and email reminders free.
07 Does Cal ID work as a makeup artist booking app on my phone?
Yes. Clients open your booking link on any phone or browser, pick a service and an open time, and book in seconds. New bookings sync to your calendar straight away, so you can check your day between clients without opening a laptop.
08 How does Cal ID prevent double-booking on busy wedding weekends?
Cal ID syncs with Google, Outlook and Apple Calendar and hides any time you are already busy. Once a time is booked it disappears from your booking link, so two clients cannot book the same slot, and buffers keep a gap between back-to-back jobs.
09 Can I add travel and prep time between makeup appointments?
Yes. Add a buffer before each appointment to set up your kit and a buffer after it to pack up and travel. You can also set a minimum notice, so nobody books a wedding-day look an hour before you are free.
10 Can I take payment or a deposit when clients book?
Yes. Set a price on each service and clients pay through Stripe, Razorpay or PayPal when they book, with 0% commission from Cal ID. If you only want a deposit, set the service price to your deposit amount and collect the balance on the day outside Cal ID.
11 Can Cal ID send reminders to reduce makeup appointment no-shows?
Yes. Cal ID sends automatic email confirmations and reminders before every trial, event or lesson on every plan. SMS and WhatsApp reminders are also available, with 10 workflows each on the free plan and unlimited on Business.
12 Can I schedule a makeup team with several artists?
Yes. Each artist can have their own booking page, calendar and availability, so clients book the artist they want. On the Business plan, round-robin scheduling can also offer clients the next available artist from a shared team link.
13 How quickly can I set up Cal ID as a makeup artist?
A few minutes. Sign up free, connect your calendar, add an event type for each service with its price, length and buffers, and put your booking link in your Instagram bio. Most artists can take their first booking the same day.
Get your free booking page in minutes.
Cal ID automates confirmations, reminders, routing, and payments after every booking. Free forever for individuals.