Free white label scheduling software
for agencies & SaaS
Cal ID is free white label scheduling software for agencies, SaaS companies, and consultants who want a branded booking experience under their own name. Add your logo, colors, and custom domain, then let clients book appointments and meetings through pages that look entirely yours, not ours. Branded booking links, two-way calendar sync, and automated reminders keep your calendar accurate and cut no-shows. There is no double-booking, embeds drop the scheduler into any website or app, and payment integration lets you collect fees at booking, so you can resell scheduling as part of your own product.
Do your best
work, together.
The workspace teams use to plan, meet, and move faster.
Trusted by 2,000+ teams Enter details
9:30 am · 30 min
Trusted by Leaders
Key Features of Cal ID White Label Scheduling Software
Custom Booking Page
Build a fully branded booking page with your logo, brand colors, and banner so clients see your identity, never any third-party branding, on a professional scheduling experience.
Event Types
Create custom event types for every service or meeting you offer, giving clients a clear, organized way to book exactly the right session under your own brand.
Multiple Calendars
Manage personal, client, and team calendars in one platform with smart sync across Google, Outlook, and Microsoft 365, keeping availability centralized and double-bookings impossible.
Learn moreCustom Workflows
Automate branded email and SMS reminders and follow-ups for clients and teams, cutting no-shows while keeping every touchpoint consistent with your white label identity.
Learn morePayment Integration
Collect payments securely at the moment of booking through trusted gateways, so your branded scheduling flow captures revenue upfront without redirecting clients off your platform.
Learn moreEmbeds and API
Embed your branded booking flow directly on client websites and connect it to any app through a developer API and webhooks, so scheduling stays seamlessly inside your own product.
Learn moreWhat agencies say about Cal ID
Cal ID is a clean, reliable tool that makes scheduling feel professional. It’s easy to set up and cuts out the back-and-forth friction of booking meetings. More than just a calendar, it helps founders and consultants maintain a polished image while staying efficient. Truly a smart, well-designed solution for daily work
Cal ID provides a clean, organized interface for managing your professional identity in one spot. It is easy to navigate, simple to set up, and uses structured profiles to keep your branding consistent. Overall, it’s a straightforward tool that saves time by reducing daily administrative tasks.
As a consultant, Cal ID is my "invisible assistant." Creating custom event types for coaching or workshops is intuitive, and the setup took minutes. It eliminates scheduling confusion, automates reminders, and handles payments, all through one professional, easy-to-remember link.
How agencies use Cal ID
Add Your Brand Logo
Apply your logo and favicon to the booking page for a brand experience.
Embedded Booking Widget
Embed appointment booking into websites or apps for easy scheduling.
API Driven
Use open APIs to connect scheduling with tools and custom systems.
White Label Scheduling Software FAQs
01 What is the best white label scheduling software?
Cal ID is among the best white label scheduling software because it is free and fully brandable. You add your own logo, colors, and custom domain, then offer booking pages, calendar sync, automated reminders, embeds, and payment collection to clients under your brand instead of ours.
02 Is there free white label scheduling software?
Yes. Cal ID is free white label scheduling software. You get branded booking pages, custom colors and logos, two-way calendar sync, automated reminders, website embeds, and team scheduling on the Business plan, so agencies and SaaS companies can launch a branded scheduler without upfront fees.
03 Does Cal ID work as a white label booking app?
Yes. Cal ID works as a white label booking app you can brand as your own. Customers book through pages carrying your logo, colors, and domain, while embeds and an API let you drop the scheduler directly into your website or product for a seamless branded experience.
04 Can I add my own logo, colors, and domain?
Yes. Cal ID lets you customize booking pages with your own logo, brand colors, background banners, and a custom domain. Clients see your brand throughout the booking flow, so the scheduling experience looks like a native part of your agency or product, not a third-party tool.
05 How does Cal ID prevent double-booking on branded pages?
Cal ID syncs two-way with Google Calendar, Outlook, and other calendars in real time. Once a slot is booked or an event appears on a connected calendar, that time disappears from your branded booking pages instantly, so clients can never double-book you or your team.
06 Can I offer branded reminders and notifications to clients?
Yes. Cal ID sends automated email reminders and notifications that carry your branding, not ours. Custom workflows let you trigger confirmations, reminders, and follow-ups before and after appointments, which reduces no-shows and keeps clients informed under your own name.
07 Does Cal ID support team and staff scheduling?
Yes. Cal ID supports team scheduling so multiple staff or client accounts can manage their own branded booking pages. You can control user access and permissions, assign event types, and route bookings to the right person across your agency or organization.
08 Can I collect payments through branded booking pages?
Yes. Cal ID includes payment integration, so clients pay when they book on your branded pages. Connect a payment provider to charge for consultations, sessions, or services at checkout, which cuts no-shows and lets you resell paid scheduling as part of your offering.
09 How do clients book through my white label pages?
Clients open your branded booking link or an embedded scheduler on your site, pick an event type, choose an available time, and confirm. Cal ID handles calendar sync, confirmations, and reminders automatically, giving customers self-service booking that looks and feels like your own product.
Get your free booking page in minutes.
Cal ID automates confirmations, reminders, routing, and payments after every booking. Free forever for individuals.