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Connecting Meta Pixel (formerly Facebook Pixel) with Cal ID tracks conversions, optimizes your Facebook ad campaigns, and builds custom audiences from your scheduling data. No custom code is needed — you paste an ID and Cal ID fires the events for you.

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Step 1: Find your Meta Pixel ID

1

Open Meta Business Suite

Log in to Meta Business Suite or Business Manager.
2

Go to Events Manager

Open All Tools → Events Manager.
3

Select your web asset

Under Data Sources, select your web asset. Meta now treats the Pixel as a component of a Dataset.
4

Open Settings

Open the asset’s Settings tab.
5

Copy the ID

Copy the Dataset ID (Pixel ID) — a long number.

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Step 2: Install Meta Pixel in Cal ID

1

Find the app

Log in to Cal ID and open the Apps section. Search for Meta Pixel and click Install.
App Store search results for Meta Pixel, showing the Meta Pixel card and its Install button

Adding the Pixel to Cal ID

2

Choose an account

Choose a Personal or Team account.
Meta Pixel install dialog with the Personal and Team account options listed

Deciding whose bookings are tracked

3

Select event types

Select the event types to track, or skip and configure them later.
Meta Pixel install screen listing your event types with selection controls and an option to configure them later

Limiting tracking to certain events

4

Paste your Pixel ID

Paste your Pixel ID now or come back to it later.
Meta Pixel setup form in Cal ID with the Pixel ID field filled in and a submit button below

Linking Cal ID to your dataset

5

Submit

Submit the form. Cal ID redirects you back to your account.

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Manage the Pixel per event type

You can set a different Pixel ID for individual event types, or enable tracking on an event you skipped during install.
1

Open the event type

Open Event Types and click Edit on the event.
2

Enable Meta Pixel

Open the Apps tab and enable Meta Pixel.
3

Add the ID and save

Paste your Pixel ID and save.

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Understanding your data

Successful bookings fire a built-in event called booking_success_v2, ready to map for ad conversions out of the box.
Small differences between Cal ID bookings and Meta Events Manager are normal. They’re caused by cookie restrictions, ad blockers, multi-device behavior, or your Meta attribution window.

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Setup checklist

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More conversion tracking

Add Google Analytics

Track visitor behavior and conversions with GA4 and Tag Manager.

Enable apps on an event

Turn integrations on or off for individual event types.

Manage installed apps

Review, reconfigure, or disconnect connected apps.

Browse the App Store

Discover more integrations for your booking page.

Related topics

Set Up Google Analytics and Tag ManagerCal ID App StoreInstall New App on Cal IDEnable Apps per Event TypeManaging Installed Apps