Before you start, have your tracking ID ready — a Google Analytics Measurement ID (
G-XXXXXXX, or a legacy UA-XXXXXX-Y) or a Google Tag Manager container ID (GTM-XXXXXX). You’ll paste it into Cal ID during setup.Accessing the app store
1
Log in to Cal ID
Open your main dashboard at Cal ID.
2
Navigate to Apps
Click on Apps in the left-hand sidebar menu.
3
Filter by category
Choose Analytics from the featured categories at the top to quickly find tracking tools.
Setting up Google Analytics
Google Analytics helps you understand how visitors find and interact with your booking page.1
Locate and install Google Analytics
Find the Google Analytics card within the Analytics category and click the Install button on the card.
2
Choose account
Select the specific account where you want to install the integration.
3
Select event types
Choose the specific Event Types you wish to track, or select Set up later if you prefer to configure this at a different time.
4
Enter Tracking ID
If you selected event types, a pop-up will appear asking for your Tracking ID (formatted as 
UA-XXXXXX-Y or G-XXXXXXX).5
Save
Click the Save button to activate tracking.
Where to find your tracking IDs
1
Log in to Google Analytics
Open your Google Analytics account.
2
Open Admin
Click Admin (gear icon) in the bottom left.
3
Open Data Streams
Under the Data Collection and modification column, click Data Streams.
4
Select your data stream
Select your website data stream and copy the Measurement ID, or if you do not see any data stream, create one.
5
Copy the Measurement ID
Copy your MEASUREMENT ID from the top right corner and paste it in the Tracking ID field.
What to set up in Google Analytics
To get the most out of your data, configure the following in your Google Analytics dashboard:- Create a Property: Ensure you have a property created for your booking website.
- Set up Events: Define custom events to track specific actions, such as Booking Form View, Booking Form Submission, and Payment Completed.
- Conversion Goals: Set up goals based on these events to measure your conversion rate.
Setting up Google Tag Manager
Google Tag Manager allows you to manage and deploy marketing tags without modifying code directly.1
Locate and install Google Tag Manager
Find the Google Tag Manager card in the App Store and click the Install button.
2
Choose account
Select your preferred account for installation.
3
Select event types
Pick the event types to be tracked by GTM.
4
Enter Tracking ID
Enter your Tracking ID (formatted as 
GTM-XXXXXX) in the pop-up field.5
Save
Click the Save button to integrate GTM.
What to set up in Google Tag Manager
Once integrated, use GTM to manage your tracking:- Tags: Create tags for Google Analytics, Facebook Pixel, or other conversion tracking tools.
- Triggers: Set triggers for when these tags should fire (e.g., when a user lands on the booking success page).
- Variables: Use built-in variables to capture specific booking data like event duration or event type name.
Verifying installation
After installing, you can verify if the tracking is working:- Real-time Reports: Check the Real-time report in Google Analytics to see if your own visits are being tracked.
- Tag Assistant: Use a browser extension like Google Tag Assistant to confirm that the GTM container is loading correctly on your public booking page.
How to add or change IDs for a specific event
1
Go to Event Types
From your main dashboard, click on the Event Types tab in the left-hand sidebar.
2
Select and edit
Find the specific event you want to configure and click Edit to open its settings.
3
Navigate to Apps
In the top navigation bar of the event editor, click on the Apps tab.
4
Toggle tracking tools
Locate Google Analytics and/or Google Tag Manager in the list. Switch the toggle to ON for the tool you want to use for this specific event.
5
Enter Tracking ID
For Google Analytics, paste your specific
G-XXXXXXX or UA-XXXXXX-Y ID into the input field. For Google Tag Manager, paste your specific GTM-XXXXXX container ID into the input field.6
Save changes
Click the Save button in the top right corner to apply these unique tracking IDs to this event type.
Why use event-specific tracking?
- Targeted Analytics: Track conversions for high-value sales calls separately from general inquiries.
- Clean Data: Prevent data from different departments or teams from mixing in your Analytics reports.
- Custom Triggers: Fire specific marketing tags in GTM that only apply to certain services.