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Connect Google Analytics (GA) and Google Tag Manager (GTM) to track visitor behavior on your booking pages, measure conversion rates, and analyze the effectiveness of your marketing campaigns.
Before you start, have your tracking ID ready — a Google Analytics Measurement ID (G-XXXXXXX, or a legacy UA-XXXXXX-Y) or a Google Tag Manager container ID (GTM-XXXXXX). You’ll paste it into Cal ID during setup.

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Accessing the App Store

1

Log in to Cal ID

Open your main dashboard at Cal ID.
2

Navigate to Apps

Click on Apps in the left-hand sidebar menu.
3

Filter by category

Choose Analytics from the featured categories at the top to narrow the list to tracking tools.

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Setting up Google Analytics

Google Analytics helps you understand how visitors find and interact with your booking page.
1

Locate and install Google Analytics

Find the Google Analytics card within the Analytics category and click Install on the card.
2

Choose account

Select the specific account where you want to install the integration.
Install dialog for Google Analytics listing your personal account and any teams to choose from

Picking which account tracks bookings

3

Select event types

Choose the specific event types you want to track, or select Set up later if you prefer to configure this at a different time.
Google Analytics install screen listing your event types with checkboxes and a Set up later option

Limiting tracking to certain events

4

Enter Tracking ID

If you selected event types, a pop-up will appear asking for your Tracking ID (formatted as UA-XXXXXX-Y or G-XXXXXXX). Paste your ID into the Tracking ID field.
5

Save

Click the Save button to activate tracking.

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Where to find your tracking IDs

1

Log in to Google Analytics

Open your Google Analytics account.
2

Open Admin

Click Admin (the gear icon) in the bottom left of the Google Analytics sidebar.
3

Open Data Streams

Under the Data Collection and modification column, click Data Streams.
Google Analytics Admin page with Data Streams listed under the Data collection and modification column

Where Google keeps your tracking ID

4

Select your data stream

Select your website data stream and copy the Measurement ID, or if you do not see any data stream, create one.
5

Copy the Measurement ID

Copy your MEASUREMENT ID from the top right corner and paste it in the Tracking ID field.
Google Analytics web stream details panel with the MEASUREMENT ID shown in the top right corner

The ID Cal ID asks for

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What to set up in Google Analytics

To get the most out of your data, configure the following in your Google Analytics dashboard:
  • Create a Property: Ensure you have a property created for your booking website.
  • Set up Events: Define custom events to track specific actions, such as Booking Form View, Booking Form Submission, and Payment Completed.
  • Conversion Goals: Set up goals based on these events to measure your conversion rate.

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Setting up Google Tag Manager

Google Tag Manager allows you to manage and deploy marketing tags without modifying code directly.
1

Locate and install Google Tag Manager

Find the Google Tag Manager card in the App Store and click Install.
2

Choose account

Select your preferred account for installation. The account picker matches the one shown for Google Analytics above.
3

Select event types

Pick the event types to be tracked by GTM, or click Set up later.
4

Enter Tracking ID

Enter your Tracking ID (formatted as GTM-XXXXXX) in the Tracking ID field of the pop-up.
5

Save

Click the Save button to integrate GTM.

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What to set up in Google Tag Manager

Once integrated, use GTM to manage your tracking:
  • Tags: Create tags for Google Analytics, Meta Pixel, or other conversion tracking tools.
  • Triggers: Set triggers for when these tags should fire (e.g., when a booker lands on the booking success page).
  • Variables: Use built-in variables to capture specific booking data like event duration or event type name.

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Verifying installation

After installing, you can verify if the tracking is working:
  • Real-time Reports: Check the Real-time report in Google Analytics to see if your own visits are being tracked.
  • Tag Assistant: Use a browser extension like Google Tag Assistant to confirm that the GTM container is loading correctly on your booking page.

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How to add or change IDs for a specific event

1

Go to Event Types

From your main dashboard, click on the Event Types tab in the left-hand sidebar.
2

Select and edit

Find the specific event you want to configure and click Edit to open its settings.
3

Navigate to Apps

In the top navigation bar of the event editor, click on the Apps tab.
4

Toggle tracking tools

Locate Google Analytics and/or Google Tag Manager in the list. Switch the toggle to ON for the tool you want to use for this specific event.
5

Enter Tracking ID

For Google Analytics, paste your specific G-XXXXXXX or UA-XXXXXX-Y ID into the input field. For Google Tag Manager, paste your specific GTM-XXXXXX container ID into the input field.
6

Save changes

Click the Save button in the top right corner to apply these unique tracking IDs to this event type.

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Why use event-specific tracking?

  • Targeted Analytics: Track conversions for high-value sales calls separately from general inquiries.
  • Clean Data: Prevent data from different departments or teams from mixing in your Analytics reports.
  • Custom Triggers: Fire specific marketing tags in GTM that only apply to certain services.

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More tracking and analytics

Booking performance

Track bookings, conversions, and no-show rates in the Insights dashboard.

Manage installed apps

Review, configure, or disconnect the apps connected to your account.

Browse the App Store

Discover more integrations to connect to your booking workflows.

Track with Meta Pixel

Attribute bookings to your Facebook and Instagram ad campaigns.

Automate with Make

Send booking data to other apps the moment a meeting is scheduled.

Related topics

Cal ID App StoreIntegrate Cal ID with MakeIntegrate Cal ID with PabblyAnalyzing Booking Performance with Cal ID InsightsManaging Installed Apps